E2: Clean Economy Initiative
Brand Identity and Marketing Campaign
E2 is a national, nonpartisan group of business leaders, investors, and professionals who advocate for smart policies that are good for the economy and environment. Their team came to us with a new initiative that needed a logo, brand identity, and an effective way to get the word out to members. I developed two brand identities to present to their marketing team, and they landed somewhere in between the two.
The final step was to come up with a solution to organize and deliver all the content in an efficient way. I pitched the idea to create a landing page on their website, so E2 members had a one-stop-shop for all event materials needed. I developed a functional mockup of the landing page, which is displayed below. To see how it turned out after handing it off to the E2 web team, click here.
Brand Identity Concepts
CONCEPT ONE
CONCEPT TWO
Final Deliverables
EMAIL AND WEB BANNERS
LANDING PAGE